Choosing the Right Mailer for Your Business
For shipping products safely, choosing the right type of mailer matters the
most. It can make a big difference in cost, protection, and customer
experience. Two of the most popular shipping envelopes or mailers are bubble
mailers and poly mailers. Both offer unique benefits, but they’re designed for
different types of items and shipping needs.
In this blog, we will break down what bubble mailers and poly mailers are
their key differences, outline their pros and cons, and help you decide which
is the best fit for your business. Whether you’re shipping fragile goods or
lightweight apparel, you’ll find practical tips to choose packaging that keeps
your products protected and your customers happy.
What Are Bubble Mailers?
Bubble mailers are padded envelopes meant for shipping small or fragile items.
These mailers are made of plastic and typically have two layers: the inner
cushiony layer and the outer plain layer. The inner layer is made of plastic
bubble wrap, while the outer layer is made of plastic and lacks any
enhancements.
It is safe to say that bubble
mailers are the fusion of the functionality of bubble wrap and poly
mailers. The inner padded layer, serving as a cushion to enhance protection
from impact during shipping, is an idea inspired by bubble wrap. The outer
plastic layer of a bubble mailer represents the poly mailer, which we will
explain further in this blog. Keep reading to learn about poly mailers.
For more detailed tips on getting the most protection from bubble mailers,
check out our guide on 6
Poly Bubble Mailer Tips for Secure and Safe Shipping.
Not only a tool of protection, but bubble wrap is also a marketing tool. It
offers businesses the opportunity to consolidate their branding by allowing
them to have these mailers printed with their brand graphics, logo, or
messaging. Typically, these printed bubble mailers are referred to as designer
bubble mailers.
What Are Poly Mailers?
Polymailer bags are also packaging similar to bubble mailers, intended to ship
non-fragile small items safely. These are made of plain yet durable or
heavy-duty plastic layer, thus, the prefix ‘poly’ in it. It is typically
developed with a sealing closure that also helps identify whether the
packaging has been tampered with. Once closed, the polymailer
bags would be sealed, and opening them would damage the bags, showing
signs of struggle.
Like designer bubble mailers, polymailer bags can also be printed with the
brand logo, colors, graphics, or messages to make the marketing efforts more
cohesive and strengthen the brand image.
Being used extensively across various industries, it is recommended to
purchase poly mailers in bulk. In wholesale poly mailers cost significantly
less than what they would be if purchased in smaller quantities.
Learn more about how poly mailers can save your business money in our post on
Why
Poly Mailers Are the Smart, Cost-Efficient Choice for Growing E-Commerce
Stores.
Not only protecting the items being shipped, some poly mailers are also
designed to protect the environment, minimizing the environmental impact by
offering enhanced reusability. These poly mailers are called biodegradable
poly mailers.
Bubble Mailer Vs Poly Mailer: What Is The Difference Between These Two
Shipping Packaging's?
Both shipping envelopes, bubble envelopes, and poly mailers are common choices
for shipping small items. However, the difference lies in the fact that they
are designed for different needs. To further break down the difference, here
is a table that showcases all of them clearly.
Let’s check them out:
Both bubble mailers and poly mailers can be sealed, enhancing protection and
customized to reflect a brand’s identity, offering a professional appearance.
Choosing the correct option is highly influenced by the level of protection
required and the nature of the items being shipped.
Feature |
Bubble Mailer |
Poly Mailer |
Protection |
Built-in bubble wrap lining for cushioning fragile items |
Single plastic layer without internal padding, best for non-fragile
items |
Material |
Outer layer of plastic with bubble interior |
Durable plastic (polyethylene) layer |
Weight |
Slightly heavier due to padding |
Lightweight, reducing shipping costs |
Best Use |
Fragile or delicate items like electronics, cosmetics, jewelry,
etc. |
Non-fragile goods such as clothing, accessories, soft goods |
Cost Efficiency |
Higher per unit cost due to padding but still economical in bulk |
Generally cheaper, especially when bought in bulk quantities |
Size Chart for Selecting the Right Packaging Based on the Nature of the
Item.
Pros and Cons of Bubble Mailer
Pros of Bubble Mailers:
-
Palm Leaves Poly Mailers: Bubble mailers have bubble cushioning
inside that offers superior protection for fragile items from impact during
transit.
-
Lightweight: Their lightness reduces shipping costs without
compromising the safety of delicate products.
-
Tamper-evident sealing: Features strong self-adhesive strips that
indicate if the mailer has been opened, ensuring transparency in
business.
-
Professional appearance: This can be customized with branding,
graphics, and messaging for a cohesive look.
Cons of Bubble Mailers:
-
Higher unit cost: Generally slightly more expensive per piece than
plain poly mailers.
-
Comparatively Bulky storage: Bubble mailers take up more space in
storage than flat polymailers mailers.
-
Limited flexibility: not suitable for shipping large, oddly shaped,
or unbreakable items.
-
Less sustainable if not recycled: Bubble padding may not be
curbside-recyclable everywhere.
Pros and Cons of Poly Mailer
Pros of Poly Mailers:
-
Cost-effective: Usually more affordable per unit, especially when purchased
in bulk.
-
Space-saving: Slim, flat, and easy to store in large quantities.
-
Tamper-evident closure: A strong seal indicates if the package has been
tampered with.
-
Customizable branding: Allows printing of logos, colors, graphics, and
messaging for consistent brand presentation.
-
Versatile use: Ideal for non-fragile items like clothing, accessories, and
soft goods.
Cons of Poly Mailers:
-
Limited protection: Offers minimal cushioning and is unsuitable for fragile
or breakable products without added padding.
-
Less premium feel: May appear less protective or professional for high-value
or delicate items.
-
Potential environmental concerns: Some types are not recyclable in standard
curbside bins without special facilities.
Bubble Mailer Vs Poly Mailer: Final Verdict!
Both bubble mailers and poly mailers serve important roles in e-commerce and
retail shipping.
Bubble mailers are recommended for small, fragile, or high-value items that
need extra cushioning during transit. Their protective design helps minimize
damage risk and offers peace of mind for both sender and recipient.
Poly mailers are ideal for soft, durable, or non-fragile goods where cost
efficiency, lightweight design, and compact storage are most important. Their
custom branding potential also makes them a popular choice for apparel,
accessories, and bulk shipping.
When should I use a bubble mailer?
- Consider using a bubble mailer when
shipping small, fragile, or high-value items that require added protection.
- Typical examples include electronics,
jewelry, cosmetics, and delicate accessories.
- Bubble mailers are well-suited for
e-commerce businesses seeking to reduce damage claims while maintaining a
professional, branded presentation.
When should I use a poly mailer?
- Poly mailers are best used for soft,
durable, or non-breakable items that don’t need extra cushioning.
- They’re widely chosen for apparel,
textiles, shoes, and small accessories.
- The cost savings and space efficiency
of poly mailers make them ideal for businesses shipping high volumes, while
their custom printing options support strong, consistent branding.
Find Quality Poly Mailers and Bubble Mailers at Pro Supply Global
Pro Supply Global offers dependable packaging solutions for a range of
shipping needs. Their selection includes durable poly mailers and protective
bubble mailers to help businesses ship products securely while supporting
consistent branding.
Poly mailers are made of tear-resistant plastic, ideal for non-fragile items
like clothing and documents. They feature self-sealing closures for tamper
evidence and can be custom printed with brand details.
For delicate items, bubble mailers include an inner cushioning layer that
absorbs shocks during transit. Despite their protective design, they remain
lightweight and cost-effective for shipping.
Buying wholesale poly mailers and bubble mailers from Pro Supply Global helps
businesses save on costs and maintain a steady packaging supply without
sacrificing quality.