Black Friday or Black Friday Sale is a beloved term for all the shopaholics. It’s one of the most awaited days when customers are showered with the exciting deals and offers by brands on their long-wishlisted items they left abandoned in the cart. Most excitingly, it’s awaited by businesses too as on black friday businesses embrace the surge in orders, revenue, loyal customers and trusted bonds.
To keep this tradition of seamless shopping and selling experience running smoothly you, as a business owner, must prepare by stocking up not only your products and the right custom shipping mailers.
If ‘why custom shipping mailers’ is what you’re thinking about, then you’ve landed on the right place. Keep reading to discover your answer, along with what different types are available, key considerations while choosing the right one, and some insider tips for stocking the right quantities and varieties.
Let’s get started.
The Importance of Custom Shipping Mailers for Black Friday
Black Friday is one of the biggest shopping events right before the holiday season. It brings highly lucrative opportunities for businesses, retailers, and wholesalers to capitalize on high order volumes and heightened customer expectations and satisfaction through irresistible offers on their products.
Excellent customer experience with the brand is among the many things that serve a business’s interests in the long run. The service of safely shipping the product on Black Friday in custom shipping mailers:
- Enhances customer experience,
- Strengthen brand identity
- Create a memorable unboxing experience
- Builds trust
- Establish a loyal customer base
Thus, stocking the right custom shipping mailers ahead of time means your brand is ready to handle Black Friday’s demand surge, keep operations running smoothly, and make a lasting impression on customers during this high-stakes shopping period.
But before you rush to stock up, enlighten yourself on the different types of shipping mailers so that you can choose the right ones for your products.
Understanding Different Types of Custom Shipping Mailers
Shipping mailers are available in different sizes in the market and are designed to meet specific needs. Beyond sizes, custom shipping polymailers also differ based on their specifications, weight-holding capacities, and customization parameters; thus, they are given different categories to ease the selection process for you. Let’s check out them one by one.
1. Designer Polymailers
Designer polymailers are lightweight, flexible, and durable. They are made from extra-strong materials that are tear-resistant while remaining super lightweight, which helps reduce shipping costs. These bags are eco-friendly, free of strong plastic odors, and easy to open.
The permanent, strong self-adhesive strip ensures quick and secure packaging, while the opaque exterior keeps contents hidden.
a. Designer Polymailers are Ideal for:
These designer polymailers are perfect for shipping non-fragile items like clothing and soft goods, including pants, jeans, leggings, and T-shirts.
b. Customization options:
These custom shipping mailers are available in various sizes (e.g., 6x9, 10x13, 12x15, 18x18, and 19x24). They can be customized with your brand’s colors and logos for a premium Look.
2. Designer Bubble Mailers
Designer bubble mailers offer added padding with a bubbled layer inside the envelope for extra protection during transit. With a secure adhesive seal for easy closure, these lightweight bubble mailers provide a unique and cost-effective shipping solution.
a. Bubble Mailers are Ideal for:
They are ideal for fragile items, electronics, and products requiring cushioning, such as stationery, craft supplies, books, DVDs, art prints, small electronics, cosmetics, and jewelry.
b. Customization options in Designer Bubble Mailers:
These shipping mailers can be customized with branded bubble wrap or outer materials featuring your logo and themed graphics, perfect for special promotions like Black Friday.
3. Biodegradable Mailers
Biodegradable mailers are sustainable options that appeal to environmentally conscious consumers. Made from a special blend of polyethylene with a prodegradant additive, these mailers break down when exposed to heat, sunlight, humidity, and oxygen. They are lightweight yet strong, providing a flexible and tear-resistant solution.
a. Biodegradable Mailers are Ideal for:
These mailers are excellent for brands focused on sustainability, suitable for items like lightweight footwear, small household items, books, non-fragile makeup, small skincare products, and Apparel.
b. Customization options:
You can customize biodegradable mailers with your brand logo and Black Friday sale graphics, as well as different color options to align with your brand identity.
4. Heavy Duty Mailers
Heavy duty mailers are 50% thicker than standard mailers, made from a special blend of polyethylene that creates an extra strong, flexible, and tear-resistant bag. These shipping mailers are lightweight, eco- friendly, and free of unpleasant plastic odors. The permanent, robust and self-adhesive strip allows quick and secure packaging, and the dark lining keeps contents hidden.
a. Ideal for:
Heavy duty mailers are perfect for shipping gifts, specialty items, toys, craft supplies, cosmetics, home goods, small gadgets, and clothing accessories.
b. Customization Options for Heavy duty Mailers:
These heavy duty poly mailers can be customized with your brand logo and holiday-themed graphics, providing various color options that align with your brand identity.
Key Considerations When Choosing Custom Shipping Mailers for Black Friday
1. Branding Opportunities with Custom Shipping Mailers
Custom shipping poly mailers offer a prime opportunity to make a lasting impression on your customers, starting the moment they receive their package. A well-branded unboxing experience can enhance brand loyalty and increase repeat purchases. By adding your logo, brand-specific color scheme graphics, and incorporating unique messaging, you can create a memorable experience that reflects your brand’s identity and its customer-centric approach. For Black Friday, using festive designs or “limited edition” branding strategy further enhances the excitement, making the mailers a cherishable item to share on social media for your customers.
2. Cost-Effectiveness of Custom Shipping Mailers
Black Friday typically brings higher shipping volumes, so balancing quality and cost-effectiveness is crucial. Choosing a durable, appealing mailer that fits within your budget can help you manage shipping expenses efficiently without compromising on quality.
For example, standard size lightweight customized designer polymailers are generally cost-effective, while custom designs in 10x13 size poly mailers wholesale offer more space to carry items relatively bigger in size at a slightly higher cost per unit. Assess each option carefully, taking into account both the price per unit and the size needed for your products.
3. Durability and Protection Offered by Custom Shipping Mailers
During the busy holiday season, like Black Friday sale day, mailers endure long, demanding shipping routes. Choosing mailers that can protect items from rough handling, temperature changes, or moisture is essential.
Heavier-duty options, such as bubble mailers or heavy duty mailers, are ideal for electronics or slightly fragile goods, while thick, tear- resistant designer polymailers suit clothing and non-fragile items. Selecting custom shipping mailers according to your product size and fragility minimizes returns due to damage, ensuring your products arrive in perfect condition.
4. Sustainability with Custom Shipping Mailers
Consumers are increasingly drawn to brands that prioritize sustainable practices, so opting for eco-friendly mailers can enhance your brand Image.
Options like recyclable or biodegradable mailers allow you to meet customer expectations for eco-conscious packaging. When sourcing these alternatives, look for terms like oxo-biodegradable materials or other certifications to ensure you’re offering sustainable packaging without compromising on quality or visual appeal.
Tips for Stocking the Right Quantities and Varieties of Custom Shipping Mailers
1. Analyze Your Product Range and Customer Demands
Different shipping mailers have different carrying capacities. Thus, it’s crucial to match mailer types and sizes to your product assortment.
However, there are several items, including apparels and that can be shipped in any of the mailers. Choose mailers with:
a). self-sealing closures,
b). lightweight materials, and
c). built-in cushioning to avoid layered packing
d). durable, eco-friendly options constructions
e). standard or custom sizes, tailored to fit your product ranges
f). Pre-labeled or writable mailers aid quick identification
These tips will help you streamline packing and shipping processes at the peak shopping seasons.
2. Order in Bulk for Cost Efficiency
Black Friday sales means getting large quantities of orders. To tackle this you need to forecast the sale based on your businesses’ past sale data or refer to other researched data on expected sale of your product line available online.
Having forecasted data helps you plan out the amount of supplies you need ahead Black Friday sale or other seasonal events. With the right data you can order your custom shipping mailers in bulk. Ordering supplies in bulk saves you from the shipping supply shortages and burning hole in your pocket for the shipping supplies solely.
3. Don’t Forget Backup Options
Trends drive today’s marketplace, and a single viral moment can lead to an unexpected surge in orders. Staying prepared for these sales spikes is essential to avoid stockouts and delays.
By maintaining an emergency (buffer stock) of shipping supplies , you can meet sudden demand with ease, ensuring smooth operations and avoiding costly last-minute orders of shipping supplies. This proactive approach not only helps manage unexpected sales but also minimizes the risks of costly expenses, allowing you to focus on delivering excellent shipping service, even during unexpected order peaks.
Conclusion: Investing in the Right Custom Shipping Mailers for a Profitable Black Friday
Preparation is key for Black Friday Sale surge. Therefore, stocking the right custom shipping mailers is a wise decision to support smooth operations, enhance the customer experience, and strengthen brand loyalty. From eco- friendly options to durable designs, thoughtful mailer choices ensure your products arrive safely while making a memorable impact, setting you up for a successful, seamless shopping season.
Hurry Up Stock the Custom Shipping Mailers for Your Products Now! Don’t wait until Black Friday is around the corner, planning ahead is the smart way to save on custom shipping mailers. Visit Pro Supply Global today to customize mailers that perfectly reflect your brand’s vision. Be ready to serve your customers with the best shopping experience this season and stay ahead of the competition!
